The UAE BIG 5 EXHIBITION

The UAE BIG 5 Exhibition, also known as the Dubai Big 5 Trade Show, is the largest and longest-running flagship trade event in the Middle East and North Africa region. Below is a detailed introduction to the exhibition:

Basic Information:

Exhibition Name: Dubai Big 5 Trade Show (BIG 5) and its series of spin-off exhibitions.

Event Dates: Typically held in November each year, with the main exhibition lasting 3-5 days. The 2026 edition runs from November 23 to 26.

Venue: Dubai World Trade Centre, United Arab Emirates.

Organizers: DMG EVENTS and Dubai World Trade Centre.

Scale: Total exhibition area exceeds 100,000 square meters across over 20 halls, attracting more than 2,000 premium exhibitors and 80,000 professional buyers globally.

Core Exhibition Zones:

Construction Materials & Engineering Machinery Zone: Focusing on the Middle East infrastructure and real estate markets, featuring construction hardware, stone and processing machinery, doors/windows/curtain walls, with a dedicated “Smart & Modular Construction” section.

Power, Lighting & New Energy Zone: One of the world's top five industrial energy events, showcasing power generation systems, transmission/distribution equipment, energy storage systems, and more. The exhibition will co-host the Global Energy Summit with the UAE Ministry of Energy.

HVAC, Refrigeration & Environmental Equipment Zone: Showcases central air conditioning, refrigeration/cold storage equipment, water treatment technologies, and more, emphasizing “energy efficiency” to meet green upgrade demands for Middle Eastern commercial buildings, industrial facilities, and residential properties.

Home Living & Furniture Design Zone: Integrates resources to form a comprehensive display matrix. The furniture section gathers over 500 top global brands, while the home goods section focuses on consumer upgrade demands.

Hotel Equipment & Services Zone: Aligns with Dubai's tourism recovery and hotel expansion boom, showcasing hotel kitchen equipment, guest room supplies, smart room systems, and featuring a “Premium Customization Zone.”

Exhibition Highlights:

Policy & Market Advantages: The Middle East region will see over $300 billion in power investments over the next decade, with sustained growth in construction and infrastructure projects. Combined with policy support such as UAE local manufacturing subsidies and tax exemptions for energy storage equipment, abundant business opportunities exist.

Corporate Gathering: Past editions have attracted global giants like Siemens, Shell, BP, and GE, alongside leading Chinese enterprises such as CATL and Huawei, fostering a virtuous cycle of “technology showcase + order signing.”

Comprehensive Concurrent Events: Over 100 professional forums, technical seminars, and policy briefings will be held during the exhibition, covering core topics including energy transition and architectural design.

From November 24 to 27 local time, the 2025 BIG5 Global Exhibition, the premier event for the construction industry in the Middle East, Africa, and South Asia (MEASA), was grandly held at the Dubai World Trade Centre in the United Arab Emirates. As the flagship event for the construction industry in the Middle East, Africa, and South Asia (MEASA) region, this edition attracted over 2,700 exhibitors and 85,000 professional buyers from around the world. Jinan Saisi Intelligent Equipment Co., Ltd. showcased its core intelligent equipment products, demonstrating China's smart manufacturing capabilities in the $1.3 trillion Middle East infrastructure market.

Centered on the theme “Climate Innovation and Future Construction,” this year's BIG5 leveraged policy opportunities such as the UAE's “Net Zero 2050 Strategy” and Saudi Arabia's “Future Cities Initiative,” focusing on cutting-edge fields including green building materials, smart construction, and modular construction. As a representative of Shandong's intelligent manufacturing sector, Jinan Saise Intelligent Equipment joined over 600 Chinese enterprises—including Huawei and DJI—in the “China Eco-Friendly Zone.” Constructed entirely from recyclable materials, this dedicated area showcased China's low-carbon innovations and emerged as a focal point of the exhibition.

At the exhibition, Jinan Saisei Intelligent Equipment prominently displayed its independently developed core products, including industrial intelligent control hosts and smart monitoring systems for building material processing. Among these, the intelligent operation and maintenance equipment equipped with photoelectric sensing technology drew particular attention. Tailored for the Middle East's extreme high-temperature and high-dust construction environments, these devices feature optimized adaptive temperature control modules and dust-proof designs. They enable real-time monitoring of construction machinery operation and fault early warning, boosting maintenance efficiency by 40% compared to traditional equipment—perfectly aligning with the Middle East's demand for efficient management of large-scale infrastructure projects. “Our products hold GCC certification, enabling adaptation to the Middle Eastern market while offering customized technical solutions—this represents the core competitiveness of Chinese equipment,” explained the company's exhibition representative.

Through precise market positioning and technological advantages, Jinan Saisi Intelligent Equipment's booth attracted numerous buyers from Saudi Arabia, the UAE, Qatar, and other countries for negotiations. During the exhibition, the company not only reached preliminary cooperation agreements with three local Dubai engineering contractors but also signed regional cooperation memorandums with two Middle Eastern agents. These agreements cover the supply of intelligent control equipment and localized technical services, with an estimated total value exceeding 8 million yuan. Additionally, the company's technical team participated in the concurrent “AI Talks” forum, engaging in in-depth discussions with global industry experts on the application of intelligent equipment in building operations and maintenance.

It is reported that the GCC countries currently have ongoing construction projects valued at $1.3 trillion, with a building materials import dependency rate as high as 65%-85%, presenting vast market opportunities for Chinese equipment manufacturers. Since its establishment in 2018, Jinan Saisi Intelligent Equipment has consistently focused on the R&D and export of industrial intelligent equipment. Leveraging the BIG5 exhibition platform this time not only enhanced the brand's visibility in the Middle East market but also enabled precise alignment with regional demands. “The on-site consultation services for SASO and ESMA certifications greatly facilitated our products' swift entry into the Middle East market,” stated the exhibition representative. The company plans to establish a dedicated Middle East market service team to advance cooperative projects while continuously optimizing product adaptability.

Data from the China Council for International Trade on corporate exhibition participation indicates that Shandong enterprises are steadily enhancing their competitiveness in the Middle East's construction intelligent equipment sector. Jinan Saisi Intelligent Equipment's overseas achievements represent not only a breakthrough in its own development but also validate the core value of China's intelligent manufacturing within the global construction industry chain. This success provides valuable insights for more Shandong enterprises seeking to deepen their engagement in the Belt and Road markets.